THE NORTH FACE : Citer - Urban Backpack

Was given a brief to create a backpack for urban commuters inspired by the characteristics of climbing packs. Made with durable materials for daily wear and tear. Highly water resistant pu coated fabric keeps inner contents dry from rain. Cinch top structure gives large room to expand. The vertical handle on the pack front allows a quick grab-and-go carry. The fun part was the process to make the pack free-standing which took multiple phases of samples. Was received well, and stayed on the market for several years.

Freelance, Full-time
Daye Kim
Backpack/ Equipment/ Softgoods Designer & Developer San Francisco, CA