Overview: I was tasked with concepting a bold, visually-driven rebrand for Johnson & Johnson’s internal Diversity & Inclusion initiative. The creative prompt was rooted in a single line: “Change the world without changing yourself.” What followed was a campaign that celebrated individuality, expression, and culture through abstract, deconstructed forms.
The Challenge: J&J needed a fresh identity for their D&I program that could unify messaging across internal channels while avoiding overused or superficial diversity visuals. The goal was to create something that felt human, creative, and inclusive—without drifting into cliché.
The Outcome: Though the campaign never launched, it served as a creative catalyst—pushing the boundaries of what internal branding at J&J could look like. It remains one of my favorite concept builds: bold, strategic, and emotionally intelligent design rooted in inclusion and individuality.
