Overview: Outsight came to me with a solid logo and not much else. As a founder-led startup operating in the strategy and thought leadership space, they needed to quickly evolve from a visual identity to a fully functioning brand system—with no in-house design team and no time for trial and error.
The Challenge: They had an existing logo, but no design standards, asset library, or scalable templates. They were producing decks, emails, and site updates without consistency, and it was starting to affect their confidence in pitching and presenting.
My Approach: I took a holistic view of their brand and built a scalable system around the original mark. That included a mini style guide, brand photography direction, and a suite of templates for everything from social media to business cards.
The Outcome: Outsight now operates with a unified design system that reinforces their credibility and scales with their content. It’s a great example of building brand confidence from the inside out.
