Challenge Prime Brands Group approached me to explore visual branding directions for SOAR, a private-label electronics accessories brand intended to stand alongside their licensed product lines.
Outcome Though the project didn’t go to market due to the onset of the COVID-19 pandemic, it served its purpose: helping Prime Brands evaluate which aesthetic direction could carry their private-label strategy forward.
The dual-concept approach provided clear insights into how design affects brand perception, price anchoring, and consumer trust in the tech category.
This project exemplifies how design can act as a diagnostic tool, not just a visual output—guiding business decisions before a single product hits the shelf.
