I designed this logo to brand the Smart Sharks games and give continuity through all the packaging. I came up with the tag line - "Be A Winner In The Game of Life"
This is an early marketing mockup used to sell the customer on the concept
As part of this project I created the 6 Smart Shark characters to represent 6 areas of personal development. These are original illustrations (No Clip Art!!!)
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These are the 6 rough drafts of the characters. I came up with the concepts for the names and other text. This was a way to show my client what I had in mind without spending a lot of time. Changes were made but at this point it wasn't a big deal.
This is the final graphic for the leadership game.
This is the box layout of the Leadership game. I produced the same layout for all 6 games. This image was printed, cut and wrapped over the box.
This is a 3D mockup I provided of each of the boxes before they were produced. This was a great final check for the client. Also these 3D images were used to market the games in the client's catalog
I also designed the playing card fronts and created these shark royals for the face cards
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This is the card layout showing the King. The back of the cards were the images of each of the 6 game sharks. The client added open ending questions in the center of each card dealing with the area of development.
This is a rough draft of the catalog cover featuring the Smart Sharks
Here is the final file!
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Smart Sharks

Game concept, original artwork and packaging design that was used for the national launch of the “Smart Sharks” learning game. The game teaches life skills and was targeted at middle school students.

David Darchicourt
Graphic Designer/Art Director Westminster, MD