Clipper Fair Trade tea Campaign

Clipper fair trade tea campaign - I designed this entire campaign as part of a marketing project in college. The objective of this campaign was to stop the consumer from thinking that the product is a form of charity hand out, and to make the consumer think of it instead as a very high quality product which would then justify the high existing high price of the tea. the slogan: because we give our groweres the very best deal, they give us their very best tea.

Fion McCormack
Mr Fion McCormack Carmarthen, Wales