Sapient Corp. - As manager content strategy at Sapient, I work on world-class accounts including Coca-Cola, FOX, Sprint, Sony, AT&T, Honda and many more
Lord of the Rings: Inside the Effects (New Line Cinema) - A partnership btwn New Line Cinema & Intel, broadband & P4 optimized site offers immersive interactive exploration of films' digital fx via activities, explorations, animation, extensive original video.
As content lead/subject matter expert for New Line Cinema, I conceived concept and all aspects of content, conducted interviews at Weta digital in New Zealand, scripted all copy, paper-edited all video. Also key in originating partnership.
Macromedia Site of Day
www.lordoftherings.net/effects
www.extratv.com - Website of the nightly entertainment & popcult news TV show. As content director for Telepictures Productions, I oversaw the daily content and development of this sit and was responsile for editorial management, including newsletters, contests and promotions, online exclusives and more. I directed a complete redesign of the site from its previous incarnation (the new site earned a Webby Web Worthy Award).
TBWA \ Chiat \ Day - One of the biggest advertising agencies in the world. I was copywriter, generating concepts, content and words for a variety of interactive branding and promotion campaigns, including VISA, Disney and Burger King.
The Ellen Degeneres Show www.ellendegeneres.com - As Content Director for Warner Bros.' Telepictures Productions, I oversaw team producing Emmy award-winning talk show's website, including direction of copy and video content and design updates.
Visa Disney "Magic Wand Included" Sweepstakes - Concepts and preliminary copy for this Visa/Disney contest promoting Visa Card usage (the more you use, the more chances you have to win). Included ability to earn additional chances by playing online games, forwarding contest entry, downloadable countdown clock and more. Executed for Chiat Day Tequila. Live at www.visa.com/magicwand through Julay 31, 2007
The Sixth Sense - Conceived and directed development of web site for hit thriller's home video release (original theatrical release didn't have a web site (!?)). Design driven site features special "unlock the secret" activity" -- explore to acquire the keys; when you have them all, you can uncover secret exclusive content. Site includes the full screenplay presented in an extensive interactive and video-enhanced multimedia format.
http://video.movies.go.com/thesixthsense/secrets/index.html
Bank of America Mortgage Network QuickLEARN - Wrote and directed this extensive B-2-B online e-training resource. Engaging animation, effects and onscreen copy, step-by-step VO instructions, completion quizzes and more provide in-depth yet easy-to-follow and quick-to-complete training in the use of BofA's Mortgage Network online loan origination system. Check it out at www.mortgagenetworkquicklearn.com (view it w/uname "[email protected] & pword "password" - PC only)
Celebrity Justice Online - Website of the popular celebrity legal news TV show from Warner Bros.' Telepictures Prods.
As Telepix's director of online content, I oversaw daily content updates, weekly newsletters and news alerts. Site featured articles, video, exclusive legal documents and much more delivering a unique look at the celebs' lives.
Muppet World - The Muppets invade cyberspace and the web may never recover. This expansive, evolving site featured the 1st ever 3D modeled Muppets and tons of games, activities and Muppet mayhem (not to mention chickens). Launched as the website for Columbia TriStar's "Muppets From Space" feature, the site continued to expand and develop. I conceived, scripted, directed (inc. oversight of other writers) every aspect of the site; also worked closely w/Jim Henson Co to maintain Muppet brand and characters.
DMI Music Branding - Web site for world's leading full-service ("360-degree") music branding agency. Remember how United Airlines used "Rhapsody in Blue"? They did that. And I did this website: wrote all copy content and was involved in architecture and brand positioning. Check it out at www.dmimusicbranding. Also check out the company's corporate site, which I also copywrote: www.dmimusic.com.
dh krahn Gin - Strategy, copy direction, copy script for the overhaul of the consumer site for this premium "new 'gin-eration" liquor. Strong focus on delivering the brand's appeal as a unique, extremely high-quality, small-batch beverage product. www.dhkrahn.com - site in development as of 7/2007.
ZOOOOS: Thomas & Friends: Ride the Rails - Wrote & directed this "really useful" title for Funrise Toys' new ZOOOOS interactive DVD play system for kids 2-6. System was created by Pittard, Inc, produced by Scope Seven. Worked closely with Hit Entertainment (licensors). It's onsale now at Walmart stores, selling out regularly on QVC, and was featured on ABC's "The View."
(www.funrise.com/zoooos/thomasthetank.html)
Warner Bros.' Collateral Damage - visit: collateraldamage.warnerbros.com/homepage.html
Site for Arnold's last movie before he became CA governator. I conceived, scripted and oversaw creative/content of mmersive, flash-driven site. A wealth of features dropped you inside the story, including a cyberhunt for the terror bomber -- but not much of it ended up in the final live site, as 9/11 put the screws to this picture and its marketing
read details at: www.ew.com/ew/report/0,6115,252546_6%7C20958%7C%7C0_0_,00.html
SoCal Edison Energy Survey Campaign - Wide-ranging convergent campaign driving SCE customers to the energy giant's website to take an "energy saving survey." Participants earned a free Blockbuster movie rental. Multiple elements formed a large, diverse campaign of web banners, direct emails, snail-mailings (what you see is expanded version of a rollover banner), gateway webpages. Conceived creative concepts, scripted all copy, creative directed campaign, extensive client interface and account managment.
Columbia TriStar's The 6th Day - Site for Schwarzenegger scifi from Columbia TriStar (Sony Pictures). Included extensive BtS section featuring original video interviews with Schwarzenegger, co-starts, filmmakers.
Large story section immersed visitors in the movie's world, inflitrating the secret intranet of the film's villianous cloning corporation.
As Dream Theater's content director, I conceived all concepts, oversaw content and crtv development, wrote select copy, oversaw staff writers.
Winner: BDA and Promax awards
www.xipster.com - As strategy and content lead, directed Xipster animation product's online store and community redesign, wrote all copy. Also provided extensive company strategic development.
Intel's Inside the P4 - Trip through the heart of the P4. A dazzling, immersive 3D world demonstrates the benefits of the processor's power through whimsical attractions and activities. I conceived the content, scripted the voice-over, scoped all interactivity and activities, creative directed and client interfaced.
FX Networks Complete Online Presence - A complete rebranding of FX Networks' online presence included design-driven flash interactivity, numerous integrated show and MOW based mini-sites, dynamic schedule and more. Oversaw IA, staff writers, content and creative direction, wrote selected copy; concieved, scripted, oversaw mini-sites and more. I was content director for FX's online agency of record 1999-2001, Dream Theater. The design/branding and interactivity are still present at the current FX site.
Lexus Online Edit Bay - EFFIE Winner. Tying to the IS 300 Sufficiently Radical launch, this website challenged visitors to make their own Lexus commercial, using provided video, stills, music, and effects. Editing was easy yet sophisticated, with complete control over clip length, ins/outs and more. The winner's ad won them a Lexus and debuted on "Who Wants to be a Millionaire?" I scripted all copy, was instrumental in determining functionality, interface and experience flow.
Dream Theater Digital Advertainment - I was content director for four year for this award winning digital advertainment agency, serving a wide range of Hollywood studios and top consumer brands, including Disney, FX, Intel, and many, many more. We nabbed EFFIEs, Promax, BDAs, Cindys, and plenty of "Sites of the Day."
check out the company site and portfolio at www.dreamtheater.com
Visual Theory - Website for award-winning business design solutions company based in Pasadena, CA. As copywriter, I wrote site copy for a complete site overhaul, with close attention to company branding in order to present the company's capabilities appeal in a direct, concise and witty style. www.visualtheory.com
Even Stevens (Disney Channel) - Wacky website for hit ‘tween comedy -- in the form of the Stevens family’s website, with a page for each character. Cut-up Louis (Shia LeBeouf) managed to include the “mirth-worm;” unleash it to hilariously re-vamp his sibling’s pages before your eyes. Lots to discover, inc. exclusive video/audio performed by LeBeouf.
As Dream Theater’s cont. dir., I conceived and scoped it all, oversaw creative development, scripting, production, was key in account management.
Qualcomm A-List Awards - Scripted Qualcomm A-List Awards show 2005, saluting top achievements in wireless technology. Scripting included onscreen nominee descriptions, winners' profiles, presenters' segments. Also oversaw live action video shoots.
LA Looks - World's leading hair products got this awesome makeover to match their rebranding. Extensive design-driven, flash-based site offered wide range of product information along with sticky fun activities and explorations, all with a youthful, energetic, irreverent voice and attitude. Conceived, structured, scripted, creative and content directed site, client interface and account management.
DisneyQuest's Ride the Comix - Put on your virtual-reality headset, grab your lightsabre and plunge into a comic-book adventure. Take on super-villains in hand-to-hand combat as you and your team battle to save the world. I conceived the storyline and scripted this virtual reality location-based attraction. It's one of two attractions I wrote for DisneyQuest, the interactive/VR themepark found in The Magic Kingdom's Downtown Disney nightlife zone.
DiTech.com - The site that took mortgage broker DiTech online. Site featured complete online mortgage application capabilities and an extensive interactive mortgage advisor learning resource. Previously, DiTech did all their business by phone; this site extended their customer fulfillment capabilities to the web and expanded their business. I IA'd, scripted and content directed full site, acting as subject-matter expert for entire production, including extensive client interface.
Centerbase - Marketing and e-commerce web site for Centerbase CRM, the most comprehensive, affordabel CRM system available today. I conceptualized the site architecture, content strategy and selected functionality (including an intuitive, interactive pricing & purchase path), wrote all copy, oversaw production of content. (www.centerbase.com - site is currently in development)
Race to Win - Created for J. Walter Thompson's client, leading system QA and optimization software developer Mercury, this activity collected biz dev data on potential clients' IT and how Mercury could help them, relayed it to Mercury for follow up.
It equated tuning & customizing a road rocket with optimizing your IT system. Users customized their car then hit the track to try to post the fastest time.
Gathered data was .
Conceived, scoped interactivity & gameplay, scripted, content/creative directed.
Doug's 1st Movie - Disney Channel's Doug took to the big screen and this site marketed his movie with an extensive interactive adventure blending animation and game play. Doug's journal, story-sharing boards and downloads rounded out the "funnie" experience. I conceived, scripted and creative directed the entire site.
So Weird (Disney Channel) - Partridge Family meets X-Files in this Disney Channel hit.
Website immersed visitors in the show's world via QTVR-like exploration of the tour bus and a variety of activities and info. A special "spooky" story intruded during exploration, revealing an unfolding plot concerning a mystery developing in on-air episodes.
As content director for Dream Theater, I conceived, developed, CDed entire site, oversaw staff writers, served as client interface (esp for pitch and early development).
Themed Entertainment Association Awards Gala 2003 - Every year, the Themed Entertainment Association salutes achievements in location-based commercial and entertainment themeing (e.g.: malls, restaurants, museums, theme parks and etc.)
As Lead Show Writer for the 2003 Awards Show Gala, I conceived and structured the show, scripted selected segments for hosts, presenters and presentation, and worked closely with show staff writers, researching and scripting the entire show.
Word from long-time gala attendees: 2003 was the best show to date.
A Glimpse of Hell (FX) - Website for FX Networks' MOW starring James Caan. When the battleship USS Iowa's turret exploded, it was the Navy's worst peacetime tragedy; the controversial event and investigation that followed are the subject of the movie and the site, which offered a 3D ship nav menu, original video from actual participants, tons of explorations and activities, and more. I conceived, structured the site, directed web and video production, wrote and oversaw scripting and copy.
Join Team B.A.M. - A high-impact interactive CD designed to enhance efforts to recruit top-tier mortgage brokers to join the Bank of America Wholesale Mortgage team.
The CD features energetic interactive presentations, video segments, extensive animation, online click-thrus and a sweepstakes.
As No Limits Interactive’s content director, I scoped and structured the CD’s content, scripted all voice-over audio and onscreen copy, and paper-edited raw interview and location video for final presentation.
The X-Files Secret Ballot Marathon - An annual Txgiving event, FX Networks' X-Files Marathon gathered together fans' favorite-voted episodes. This year, secret codes broadcast during episodes could be entered at the site to unlock exclusive BTS content and enter a promo contest. Huge traffic leading up to and during the marathon. I conceived, structured and content directed the site, overseeing staff writers, designers.
iWerks TurboRide - B2B marketing site for iWerks Entertainment's premiere LBE product and film library. TurboRide combines motion simulator seating, in theater effects and high-quality film projection for an amazing theme-park ride-like experience. Site offers all details abt the products, configurations, clips from films, gallery of installed locations and more. Conceived, structured, copywrote, creative directed and client interfaced the entire site.
The Velodea Group - I was content lead on a variety of productions by this cross-media digital business solutions agency, for clients including Qualcomm, non-profit, Americans for Energy Independence, and Velodea's own marketing elements (including copy for www.velodea.com).
Imagine 100 mpg - Teaser site tying into offline billboard campaign supporting non-profit Americans For Energy Independence petition and related efforts.
High profile billboards drove to www.imagine100.com where this flash animation encourages visitors to demand better fuel economy from car makers.
I conceived concept, scripted copy (for the Velodea Group)
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