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Icebreakers “Watch & Whoa”
In a unique, spring break promotional piece, a video crew from Visual Goodness, along with lead agency members from Tracy Locke, trekked down to Cancun to shoot a web reality short based around Icebreakers Sours candy. Real spring breakers were cast in the roles and competed in various games and events. At the end of the week a king and queen were chosen by the users to star in the next Sours commercial.
Back in NY, I lead the web team that built the live website, posted the various competition videos and managed the ad campaign that brought users to the site to vote.
