Retail Design- Skin and Beauty Care Boutique - 2100 sq.ft of retail space to be designed for consumers in the range of 13-20. The objective of the company was to inform the consumer about the ethical use of ingredients in the products. The client wanted to engage the consumer by making them realize their ethical responsibilities to the environment, while selling their products.
The concept page encompasses images of the consumer's shopping and reading behaviour and the Client's competition.
The concept that was arrived at after much research was that young consumers belonging to the age group that were born in 1983-1990 were the "MSN generation". They communicated in truncated form and were much more Internet and technology savvy.
The solution that was arrived at was to engage the consumer in activities such as encouraging play with make-up, dispensing samples from a sample dispenser machine upon correctly answering product trivia.
The project entailed both presentation and working drawings, elevations, perspectives and renderings with one detail of the Cash desk.
Programs used- AutoCAD and Photoshop.
Hermes Poster- Competition - The client wanted an innovative design for their Spring display window. The theme was the Mediterranean. The Client was interested in expanding their already loyal consumer base to include the age group of 25-32 year olds.
The way that objective was achieved was by putting an orange tree (symbolic of the region) in each window holding scarves for women and ties for men. Both products are a bestseller for Hermes and a good price match for the intended consumer.
Programs used- AutoCAD and Photoshop
Table - At the School of Interior Design, students have the opportunity to practice their academic learning.
One project was to design a table out of 5'X5' 3/4" birch plywood. The project entailed the design (sketches, scaled models and a full side model built from cardboard), the cut list, production and the carefully designed ideation book.
Light Fixture - Project- to design and build a lampshade for a 24" fluorescent tube and ballast.
Challenge- to manipulate the light, create an interesting form, use different materials to create interest in the joinery methods.
Materials Used: acrylic dowels, aluminum and acrylic sheet. The effect- very cool, sleek and translucent.
SpaceView Poster - Project- Design a poster and the logo for a company that is trying to promote space travel to their loyal customers.
Challenge- to ease the mind and decrease anxiety caused by the idea of traveling in space.
Solution- Use the most favoured and calming colour- blue, also utilize soft materials and materials that emulate nature like the sands and seas of beaches. Elements that is familiar and well-liked for vacationing.
Experimentation with font and logo that correctly portrays SPACE as imagined by the common person.
Program Used- Photoshop
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