adidas: DEFINED

A Personal project to demonstrate my graphical abilities.

Every sports star has some sort of characteristic that defines them. So we ask the question 'What is your definition?' With each characteristic having its own logo and colour, you can pick and choose the characteristic which best defines you as a consumer. This brand would be available in tee-shirts, trainers and other sporting apparel.

The posters shown are an exercise of marketing and advertisement abilities, as well as demonstrating my graphic design skills.

Dejan Starcevic
Product Designer Leicester, United Kingdom