Denise Moseley

For this project, I developed the online marketing component for Brightmore of South Charlotte, a new retirement community targeting affluent older adults and their family members. For this project, I conducted competitive analysis, crafted marketing messaging and wrote original content for the community’s new website. I collaborated with interaction designer and developer to create an effective user-driven content strategy and maximize SEO for its web components.

• Content Strategy
• Copywriting & Editing