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Visitor personalized responsive website for Cummins Westport
Next to a clean website design with a responsive mobile layout we included also a backend solutions which helps us promote content to the visitors based on their search terms. Over 70% of the visitors to the CWI website have searched for natural gas engines and related technologies on a search engine before reaching the website. We use the search terms to personalize the landing page for each visitor. The new educational section has been named “Natural Gas Academy” and features next to the articles a video section with chapter support available both on desktops and mobile devices.
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