The website is structured in a very flat fashion. We organized the content in 3 major hubs and introduced a filtering mechanism which helps to navigate the flat structure. We increased this way the discoverability of the content. The visitor doesn’t need to click through the navigation to find something interesting – he scrolls through the content, very much like you do on popular discovery sites.
We also introduced an aggregation of all the social media activity of BCIC with the blog posts and news updates. While blog posts and news updates get posted automatically to Twitter and Facebook, all Tweets, Youtube Videos, Facebook Posts etc. are visible on the website.
The site is also mobile ready featuring an adaptive design for desktop and tabled devices as well as an mobile website with all the content.
