Corporate Work by Derrick Lewis at Coroflot.com

Corporate Work

Corporate Work from Derrick Lewis

Corporate Work

For over 10 years Just Energy, previously Energy Savings Group is a energy retailer of natural gas, electricity and green energy to residential and commercial customers. Energy Saving wanted to expand their target audience and redefine their brand identity as the leading energy retailer in North American. So in the summer of 2009 I was responsible for the rebranding of this growing billion dollar dollar company now called Just Energy. Working closely with the decision makers, the intent of the new vision was to inspire, financial stability, strength, innovation, longevity, and focusing on sustainability. I also had to translate this identity to apparel, digital signage at the Air Canada Centre, office signage, stationary and market material to further reflect these values.

In order to clarify the companies future goals to the public and key investors, marketing was tasks to create the messaging and creative to promote the new Mission, Vision, and Values of the company. Using the already established Just Energy branding I came up with a very clean and contemporary look and feel. These posters along with several other iterations or distributed throughout our 50+ offices North America wide.

Just Energy is primarily a door-to-door business so independent contractors would need marketing material tools to help support the sale and educate the customer about the energy market.

A retractable banner designed to celebrate an important milestone in the company's history as it officially listed and commenced trading on the NYSE on January 30, 2012.

brochure designed for new product launch called Climate Saver. Its a web-based system that can work through the internet to control and customize your thermostat. Again, this is another door-to-door tool for the Independent contractors to use as a quick-guide to walk the customers through the features and benefits. Design with the indent of being very visual with easy to read short content.

This marketing material was designed for a different audience in mind. With content being more predominate here this was targeted at small to mid-size businesses (dry cleaners, mom & pop restaurants, mechanic shops) in the Ontario market. The use of the Just Energy colours are used consistently through-out this brochure to re-enforce the brand.

As the official green energy sponsors of the MLSE(Maple Leaf Sport Entertainment) we take advantage every season to partner up with the marlies to generate leads, give existing and new customers a chance to go to a free game and brand awareness. This coupon was designed with a sports theme in mind so it had have that edgy and excitement look to it.
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Part of the rebranding was redesigning and determining what the user experience was when customers opened our emails. I was tasked to give the emails a cleaner and more inviting look, at the same time find away to handle all the regulatory jargon that had to be in every email. This was partly successful to working closely with marketing communication group to persuade them to make it more visual and cutting down on the content. The successful redesign improved open and enrolment rates over time.

As part of Just Energy mission to create leading energy solutions for the customers they developed a Solar energy product to work under one of there commercial divisions Hudson Energy. I needed to designed market material targeted at commercial customers that looked professional and looked like we've been in the solar game for 20 years.

This was an exciting project because it challenged me to work with a lot of copy and be visually appealing at the same time. The objective of the booklet was to educate commercial clients on the importance of greening there business, what their customers thought of environmentally conscious businesses, and most importantly how they can promote there newly greened business by partnering with Just Energy. The successful design referenced key initiatives like being richly informative, yet clean and memorable.

Photo booth created for partnership event at the zoo with Earth Rangers. Designed the booth to be family orientent and go along with the zoo theme.

Just Energy wanted to explore the implementation of a trade show booth at a home show that would give a brief and generic story of the company background and the variety of energy solutions provided to our residential and commercial customers. The design was very clean and further strengthen the companies brand values wherever we went. The booth grew in popularity so to save on shipping 3 more were made for each market.

DIGITAL SIGNAGE - Being the official green energy sponsor of Maple leaf sports entertainment we take advantage at each leaf and raptor game to get our messaging and branding up on the digital board at Gate 1, throughout the corridors and in-arena scoreboard.

RING DESIGN, oh yeah i do that to! it was time to improve on a much needed ring design initiated by me once i saw what they were once wearing. The ring was given to salesmen who reached there million dollar milestone. As you can tell i wanted it to be Superbowl stylish especially in a field dominated by men. Proudly pronouncing the iconic leaf itself with 1.5kt diamond in the centre, and two 2.5kt diamonds on either side make this ring extravagant without taking away from its simplicity. The white gold in the middle of the ring only stands to accentuate it. The salesmen always mention to me, that strangers always compliment or inquire about it.

STEAK N' BEANS CONTEST - Supporting sales with initiatives to help motivate the sales force to improve numbers is part of my responsibility. This is always a fun project because in this particular one I incorporated elements of the old retro boxing posters from the 1950's. They hadn't run this contest for a while due to its disappointing participates. But after i revamped it, interest and competition increased and sales goals were achieved.
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This was a new iteration to climate Saver program launched previously. Same idea but more improved technology and better customer offer. What i wanted to design was a fresh, and informative landing page that briefly communicated the array of benefits of signing up for the program.

Climate Saver website - The overall objective for this site was give the customer a guide about the product and answer any question they might have. I started by developing high level concepts based on the core benefits and features and from there i was able to come up with a clean and easy to navigate site that needed to stand out within a competitive market. http://www.myclimatesaver.com/support.html

The message of the site and other creative elements was simply provide an engaging and exciting experience of the JE Nation brand by using dynamic shapes, interactive media, and a slight variation of our corporate colours which kept that close connection with our parent company brand. http://justenergynation.com/

NHSs vision is to be the leading provider of hot water heaters, furnaces, and tankless water heaters in Canada. They were looking for an identity that reflected the company’s excellent customer service and expert knowledge of the industry. Updating the brand identity through the development of a clean and professional website which was much easier to navigate then previously. http://www.nationalhomeservices.ca/index.html

Hudson Energy (acquired by Just Energy) Is one the largest suppliers of electric and natural gas commodity in North America for large and small businesses. This was a company had trouble letting go of the past. They were very skeptic about a total redesign but knew they were out-dated the there competition had a more polished look to them. So I was tasked to update the identity but not stray to far from the old one because of brand equity in it. Again working closely with the decision makers, I developed a full identity using bright bold colour (closely mirrored to our JE palette), reshaped the fluid motion in the middle of "H" which represent the famous Hudson river, and decided on a more contemporary font. This helped successfully distinguish Hudson Energy from their typically more conservative competitors.
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The Hudson Energy commercial division attends many trade show events throughout the year and there previous booth wasn't professional at all and wasn't making a big impact at these shows for being one of the leading commercial energy retailers. The creative strategy was to bring in more of the Hudson blue, high quality imagery, and overall develop a dramatic yet legible new look to pull more traffic into there area.

Commercial Marketing material for brokers.
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This was a fun project that gave me a chance to take a break from the mundane restrictions of corporate design and let me experiment a little with what i use to do. Hudson Energy was expanding to the UK and the company wanted to figure out an inexpensive way of announcing it internally. So i suggested I design a postcard and use it as a desktop drop throughout all our subsidiary companies. This proved to be a very successful idea and the designed had all the flavours and essence of being from the UK.