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Creative Director, Copy

Cheil USA Inc. k

New York, NY

Apr 20
Job Description

Creative Director (Copy)

About Us
Cheil Worldwide is the 13th-largest creative agency in the world. Headquartered in Seoul, South Korea, we were founded by Samsung in 1973 to grow its local and global business. While Samsung is still one of our main clients, our roster has evolved to include other globally recognized brands such as Adidas, Coca-Cola, ESPN, Lego, Nivea, PayPal, Starbucks and many more.

Cheil Inside is our small but mighty brand studio. Cheil Inside serves as the lead agency partner for all Samsung Corporate Brand Marketing initiatives in North America. It’s the think tank and creative partner to the look, sound and feel of all Samsung imaging and collateral. Our team focuses on creative problem-solving and share a passion for developing groundbreaking ideas rooted in data, driven by insights, and enabled by innovative technology.
And that brings us to you… or rather you to us. Pushing boundaries and traditional advertising requires a curious mind undeterred by the never-been-done. We need a thinker and doer eager to explore new ways to connect with consumers beyond offering a product. If blending analytics with intuition and imagination makes your eyes sparkle, read on!


About You
Who you are is just as important as (if not more so than!) what you can do.
You’re a creator to your core. Making things is what makes you happy.
You’re insatiably curious. About the world. About people. About technology. About art, literature, music, gaming, sports, history, and a host of other things.
You’re a connoisseur of culture, both pop and not, because the more you know about the world, the better equipped you are to disrupt it.
You’re a high-level integrated thinker. You’re always working to make new connections to solve new problems.
You possess a genuine passion for work – yours or anyone else’s – that elicits a visceral reaction.
You’re creatively obsessed and just can’t help yourself. If we you weren’t getting paid to come up with big ideas, you’d be doing it anyway.
You love strategy and know strong concepts with lots of legs need a solid strategic foundation to stand on. Without the why, there is no what.
You have a proven ability to deliver award-winning integrated campaigns, both large and small.
You’re a maestro at social. You understand what makes the platforms and the communities unique, and know how to exploit that for good.
You’re a storyteller whose narratives have the power to captivate audiences of one friend or one million followers.
You see every brief as an opportunity to deliver groundbreaking, jaw dropping, never-been-done-before ideas.
You’re a genuine leader. No matter where you go or what you do, you always seem to wind up in charge.
You’re adept at recognizing excellent ideas and executions that will help brands break through the clutter.
You have an eye for the little details, the big picture, and the intangibles that others miss.
You love the theater of a presentation and present every project with such fervor that internal and external partners can’t help but say yes.
You’re firmly in your comfort zone when leading productions, client meetings, and new business pitches.
You’re metaphorically agile. You move quickly and easily between projects, no matter how tight the timelines or unique the asks.
You stay sane by staying organized and creating efficiencies that allow your team to focus on doing great work.
You lead with a confidence and conviction that inspires and motivates all junior, mid, and senior-level creatives around you.
You love teaching and get as much joy out of helping others do great work as you do out of making it yourself.
You know how to find hidden talents and how to get the best work out of a beautiful and complex group of creatives.
You know you’re good at what you do, but still have an insatiable desire to learn more and get even better.
You’re driven by a need to beat your own best.
You bring good vibes and good old-fashioned fun to work every day.


About the Role
Like you, this job is multidimensional. And every aspect is crucial to creating culturally relevant work.
Lead both the social, digital and activation projects.
Work directly with the client to build relationships and push innovation.
Maintain responsibility for all deliverables within the projects, consistently ensuring world-class work for both our agency and our clients.
Oversee the creative process and provide clear and actionable feedback to help elevate the work.
Jump in and get your hands dirty by actively working the work when needed, and/or leading the junior or freelance teams as needed.
Show up and show off with impressive ideas that make everyone wish they’d thought of them first. And help the rest of your team learn to do the same.
Deliver engaging campaigns that are tight and consistent across all executions and always ladder up to the strategic insight.
Concept and script beautiful and compelling films for OLV.
Collaborate with internal cross-functional teams to ensure alignment every step of the way.
Build relationships and manage outside partners to ensure work supports brand standards and achieves our creative and strategic goals.
Be a steady and guiding hand through production, including being the creative lead on-set and in post.
Fight the good fight. Push for brilliant and unfamiliar concepts that make clients uncomfortable (in a good way).
Deliver compelling and theatrical presentations that make men and women laugh, cry, and applaud. But more importantly, feel that you “get” and “got” them.
Use your influence skills to build a strong rapport with clients who trust your judgement and believe in the potential of everything you bring to the table.
Learn from every deliverable. Use the results to make the next one even more incredible.
Understand and uphold the brand voice and style guide for our agency and our clients.
Lead by example and set the standard for creative excellence in the Copywriting discipline.
Contribute to the culture and help foster an open, honest, judgement-free environment where team members feel valued and empowered.


About the Requirements
You’ve got to check the boxes before you can think outside of them.
Bachelor’s Degree in advertising, marketing, communications, journalism, or a related field.
At least 7-10 years of agency and/or in-house creative experience as a copywriter focused on developing successful campaigns with measurable results.
Demonstrated ability to manage and mentor full time and freelance creative talent.
An online portfolio of smart, exciting, and award-winning work that shows a range of conceptual and tactical executions.
Ability to manage multiple projects and priorities, adhering to timelines in a fast-paced environment with high client expectations.
Experience leading shoots and working closely with production.
Excellent time management, organizational and communication skills.
Collaborative and works well with others, while still taking independent initiative.
Social, campaign and promotional experience is required.
Passionate, positive, and solution-oriented.
Open to travel, extended hours, and weekend work as necessary.

Application Details

Please include link to website or portfolio

Cheil USA Inc.

Cheil Worldwide is the 13th-largest creative agency in the world. Headquartered in Seoul, South Korea, we were founded by Samsung in 1973 to grow its local and global business. While Samsung is still one of our main clients, our roster has evolved to include other globally recognized brands such as Adidas, Coca-Cola, ESPN, Lego, Nivea, PayPal, Starbucks and many more.