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Digital Designer

Exxel Outdoors k

Pasadena, CA

Apr 8
Job Description

Exciting opportunity for a talented Digital Designer to support our online Design on various Customer Facing websites. If you love the Outdoors and have Interest In joining the Outdoor Industry and meet the skills and Essential Duties Listed below, we are Interested in hearing from you. The position can be based in either the Broomfield, Colorado or Pasadena, California market, but is an in office position.

The Digital Designer supports Exxel Brands by creating digital assets for digital advertisements, social media, email, web, and Amazon needs. Additionally, the Digital Designer works with our Web Manager to keep the DTC sites updated and functional for customers while improving user experience. The Digital Designer also coordinates with the Digital Marketing Manager to create A+ content and manage Amazon product pages for each brand.

- Graphic design for websites, email, banner ads, and Amazon A+ content creation.
- Manage website & Amazon content: build product pages, update pricing, create new collections and pages using our eCommerce CMS and Amazon Seller Central / Vendor Central portals.
- Gatekeeper for internal product content management tool, ensuring content meets brand and channel standards.
- Plan and coordinate site merchandising on homepage and category pages.
- Utilize web analytics data to guide ongoing improvements to sites.
- Assist with Email planning, production, deployment, and analysis.
- Assist with SEO, Paid Search, Retargeting and Affiliate programs.
- Ensure banners, product descriptions, images, and other web content are current, accurate, on-brand, and maximize conversion.
- Manage updates and coordinate marketing campaigns with Pro marketplaces such as Expert Voice and Outdoor ProLink.
- Participate in new digital initiatives to achieve company goals.
- Work directly with brand Marketing and Product departments, managing the digital creative process and on-time delivery of assets.
- Design and manage Amazon A+ pages to drive conversion and brand awareness.
- Salsify Process Updates.
- Project manages the development, communication, and implementation of content for our websites, email, advertising, and Amazon.
- Overseeing all displayed content to ensure optimal customer experience and that brand standards are being met.
- Ideal to have experience with Klaviyo – to set up email from design to implementation.
- Basic front-end experience to take over basic Big Commerce site updates.
- Assist with other departmental projects as needed.

- Bachelor's degree in graphic design, Marketing, Advertising, or related field
- Minimum 5+ years’ experience
- Basic UI/UX Experience.
- Up to date online portfolio.
- Strong writing & communication skills
- Proficient in Adobe Creative Suite with demonstrated excellence in website & digital design.
- Solid Project Management capabilities, able to prioritize and retain strict deadlines.
- Capable of working quickly and efficiently on multiple projects concurrently.
- Experience in retail (B2C) ecommerce helpful.
- Experience with a web content management system (CMS) helpful.
- Understanding of some or all the following: SEO, SEM, Retargeting, Affiliate and Email marketing.
- Ideal to have experience with Klaviyo – to set up email from design to implementation.
- Familiar with current trends in digital marketing.
- Ability to collaborate with cross-functional teams.
- Can work independently in an ever-changing, fast paced environment.
- Self-motivated, proactive, positive, results-oriented approach to work.
- Interest in camping, backpacking, running, hiking and/or climbing is highly desirable.
- Solid ability to solve complex problems as they arise.
- Basic Microsoft Excel knowledge



CERTFICATIONS (If applicable):
Certification in Photoshop and InDesign is preferred.

A collaborative, work environment located in Pasadena, California. Team members share common work and conference areas. Many daily virtual meetings with the team in Colorado.


A collaborative, open space work environment on the second floor of the 40,000 sq. foot facility in Broomfield, Colorado. Team members share a common desk area. The Broomfield corporate facility houses a workout facility, multiple quiet telephone booths and a large employee breakroom for the employees’ use.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

This job description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations. With the evolution of Exxel Outdoors, LLC, the responsibilities of this position may change. The job must be prepared to accept new responsibilities and transfer others.

Exxel Outdoors offers 3 Medical Plans, Dental, Vision, Life Insurance, programs for additional life insurance for self, spouse and family, critical illness, short-term disability, and pet Insurance. All employees receive 60% off MRSP on all our company websites, in addition to discount programs from many outdoor industry companies through Pro-Deals. Each year every employee receives a $200 allowance to buy any company product, plus you still can get the discount on any items purchased. Exxel offers a minimum of 80.0 hours vacation, and 7 days sick to all Full-time employees, prorated for Part-time employees, and when during the year an employee begins with the company. Exxel invests in their employees by offering this benefit selection to all employees in our Colorado market!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Salary range for the Digital Designer position is $62,500-$70,000 annually based on education and prior experience.

Please apply through our careers page using this link-