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Digital Merchandising Manager

Liberty Hardware Manufacturing Corporation k

Winston-Salem, NC | Onsite or Remote Possible

Jul 20
Job Description

Job Scope:
The Digital Merchandising Manager will develop an in-depth understanding of our value proposition across brands and products. They will be responsible for developing, managing, and executing online merchandising strategies across customer websites, company owned websites and social media.
• Customer websites include,,,,,
• Company owned sites include and associated properties
• In the future, this role would play a role in ‘direct to consumer’ site merchandising.

Job Responsibilities:
1. Develop and own digital merchandising roadmaps across new and core product categories, including Shower Doors, Closets, Cabinet hardware, Bath Hardware, Home Décor
a) Develop/refresh content standards for each category on a yearly basis
b) Drive alignment within the organization on new merchandising standards
c) Work with digital marketing and digital content specialists to ensure content standards are up to date on customer websites and Liberty owned web properties
d) Conduct necessary A/B testing to understand need for new content that help drive conversion
e) Ensure proper brand guidelines are followed across all online merchandising

2. Become the inhouse expert for digital purchase journeys across all product categories
a) Own market research projects across eBusiness team
b) Participate, debrief in digital research activities
c) Apply market research learnings to digital merchandising in a timely manner
d) Present merchandising updates in key customer meetings as required
e) Develop and manage ‘digital walk’ process across categories to identify continuous improvement opportunities

Education and Experience:
• 3-5 years of overall work experience
• 2-4 years’ experience in eCommerce/online product merchandising
• Creative/Design (Graphic, Visual Communication, UX/UI) background preferred

Liberty Hardware Manufacturing Corporation

As a growing Masco company, Liberty Hardware Mfg. Corp. has built its reputation by offering high quality decorative and functional hardware products. Our product lines include bath hardware, bath safety, shower doors, decorative and functional cabinet hardware, hooks, hook rails and wall plates and are available under the Liberty, Delta, Brainerd, and Franklin Brass brands.

We offer our extensive line of hardware products through retailers (including The Home Depot, Lowe’s, Menards, Target and Walmart), online (including, kitchen and bath design showrooms, builder and hospitality, and original equipment manufacturer (OEM) distribution channels across the country.