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Manager, Naming and Verbal Identity

Landor k

New York, NY

Jun 7
Job Description



Play with your words. Unlock solutions. Excite clients with the possibilities.

As a Manager on the Verbal Identity team at Landor, you’ll need three main qualities: verbal creativity, rigorous logic and inspiring presentation skills. Is this you?

About us…

Landor builds some of the world’s most agile brands - brands that thrive on change. We design for the future, in ways that make sense right now. We’re strategic experts and creative explorers committed to solving complex challenges. With smart tools and global resources, we examine the implications of every brand choice; create new experiences and open doors to opportunity for our clients.

What we’re looking for…

You have at least 2 years of relevant experience in branding or advertising and a deep interest in language. At Landor, you’ll work on all things verbal—naming, nomenclature, messaging strategy, brand voice, taglines, content development, brand stories, manifestos, positioning statements and more. We need someone who can write in many voices for different types of clients, and pick apart how words are working strategically. But you’re not the stereotypical tortured writer: you like collaborating with multidisciplinary teams, are commercially savvy, and can take all your nerdy word love and channel it into developing real-world solutions.

At the Manager level, you’re at the point in your career where, with support from the rest of the verbal identity team, you’re ready to walk clients through flawlessly-constructed presentations with crystal-clear argumentation and world-class creative options. Expect to work seamlessly across B2B and B2C — and be equally psyched about naming a new snack bar, creating tone of voice for a bank, or developing messaging for business process outsourcing.

For us, Verbal identity is more than a snappy headline or clever turn of phrase. It’s thinking strategically about how a brand speaks, every time it opens its mouth, and creating tools for clients that help them execute verbal strategies in flexible ways across large organizations.

In a nutshell:

At least 1-2 years of relevant experience in branding or advertising
Track record of versatile writing
Strong presentation skills, from creating a polished PowerPoint presentation to explaining creative rationale to clients
Digitally shrewd (you’ve got opinions on new technology, and know how to use it)
Foreign languages a plus

Interested? Submit a resume, cover letter, and a few writing samples that show your creative abilities and analytic rigor. Be sure to detail your specific experience around strategy, messaging, naming, building brand voice, content strategy and execution, nomenclature system development, and brand stories/manifestos. And let us know how your previous client experience has prepared you to hit the ground running for these kinds of clients.

To learn more about Landor and why you need to join us, click here… www.landor.com.

NOTE: International candidates must hold a valid US working permit.

Landor

Thousands of brands that people encounter every day were created by Landor. - We design for the future—in ways that make sense right now. We’re strategic experts and creative explorers committed to solving complex challenges. With smart tools and global resources, we examine the implications of every brand choice, create new experiences, and open doors to opportunity. In 1964, our founder Walter Landor did something no one expected: He moved Landor’s headquarters onto a ferryboat named the Klamath, which he’d purchased at auction and docked in the San Francisco Bay. It was a bold choice—and a symbol of fresh thinking. The Klamath quickly became renowned for the groundbreaking creative work coming out of its studios and the myriad cultural luminaries who loved to visit: Andy Warhol, Tom Wolfe, Issey Miyake, Marshall McLuhan, and many others. Walter’s legacy is still with us today. As long-established brands find themselves under siege from nimble, digitally savvy competitors, conventional approaches to branding no longer work. So we’ve revolutionized our practices to help our clients build agile brands that seize opportunities—and thrive on change.

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