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Messaging Director

Matchstic k

Atlanta, GA

Mar 1
Job Description

We are looking for a strategic writer with a solid track record of clever copywriting, smart thinking, and people-first leadership. This role is responsible for a mix of oversight and direct contribution to branding projects for clients of a wide range of industries and sizes, while also living out our core values of courage, truth, and harmony.

Our team has three main practices: brand strategy, writing/naming, and design all in service of our focused expertise in launching and refreshing brand identities. This role will lead a hybrid team of writers, namers, and strategists, as well as collaborate on cross-functional project teams. We believe in close collaboration with our clients, so this leadership role will work directly with founders, CMOs and CEOs to help lead them through the brand definition and expression process and report directly to our co-founder.

This role is 33% challenging, encouraging, and reviewing (people/team development), 33% in the trenches doing the work (writing positioning statements, high-level brand messaging, defining brand voice, etc.), and 33% leading and guiding clients to smart answers.

If you want to find the right mix of doing work you love and mentoring/managing a small, dedicated team, then this could be the gig for you.

You should apply if you have:

A minimum of 5 years of creative agency experience
A minimum of 2 years of direct management experience with direct reports
Extensive experience developing and writing brand positioning statements, audience personas, and brand voice/messaging (brand/product naming work a bonus)
Experience in the brand identity process from research to launch to manage
A knack for listening more than talking; translating client problems into clear goals
A bias for collaboration and ability to work closely with strategists, writers, designers and project managers
Stellar communication skills and plenty of experience leading presentations and facilitating sessions with clients
The desire to mentor and develop direct reports to ensure their career growth
The ability to inspire creativity and strategic thinking will all personality types
A positive go-getter attitude, looking for autonomy and influence

D&I Commitment

We believe that in order to serve our clients well, our team must bring a diversity of backgrounds, identities and perspectives to the table and see this open role as an opportunity to expand the collective experience of our group. We are an equal opportunity employer that is firmly committed to building a more diverse and inclusive workplace. Matchstic does not discriminate in recruitment or employment on the basis of race, color, religion, gender, orientation, nationality, age, disability, status or other non-merit factor.

About Matchstic

We’re the brand identity house of the South, where strategic creatives and creative strategists create meaningful work together (and have fun while doing it). Our job is to help challenger brands take their identity to the next level by uncovering what makes them radically relevant, and leveraging their unique position to create a compelling brand identity.


We are the brand identity house of the South. We believe that identity is essential, and to stand out in your space, you have to know who you are. Our work does just that—helping brands uncover and express what makes them unique and how they can drive culture forward.