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Social Media Manager

Happiest Baby, Inc. k

Los Angeles, CA

Jun 10
Job Description

Our Mission

Happiest Baby is a mission-driven company helping parents raise healthy, happy children and saving lives. We make SNOO, the world's first smart sleeper and the safest baby bed ever made—proven to add 1-2 hours of sleep per night—and develop landmark products, content, and services.

Our CEO is the renowned pediatrician, Dr. Harvey Karp, author of the best-selling parenting guide, "The Happiest Baby on the Block." SNOO was built with a team of MIT engineers and celebrated designers. It is the most awarded baby product in history and has been exhibited in six of the world's top museums (e.g., Smithsonian, SF MOMA, London Design Museum).

Primary responsibilities

Organic Social
Support growth objectives by maintaining a high level of community engagement across all social platforms that results in increased brand advocacy and awareness – Instagram, Facebook, Pinterest, LinkedIn, Facebook, YouTube
Develop and own the social media content calendar, including organizing monthly meetings to review plans and soliciting input on future opportunities from content, PR and marketing team.
Recommend post frequency on each social channel and execute daily organic posts across all social channels
Execute giveaways each month with or without other brand partners
Identify ways to promote all products, in addition to SNOO
Maintain brand voice that resonates across all channels. Voice should be authentic, caring, empathic, witty without being biting, millennial.
Stay up-to-date with technology, tools, social trends and marketing strategies.
Learn new social media channels best practices and how to engage and build a community organically.

Social Listening
Perform regular audits of the brand’s social presence.
Monitor competitors’ presence and activity on relevant social channels.
Listen to networks, blogs and forums for brand mentions and keywords and identify ways we can continue to add value with these communities
Keep track of trending stories that might be related to our company’s interests

Influencers & Affiliates
Support growth objectives by building relationships with Influencers, negotiating activities in exchange for product or payment, monitoring and tracking actions taken
Identify opportunities to continue to leverage influencer relationships after completion of SNOO use.
Continue to test and learn strategies to maximize value of partnerships with influencers.
Identify opportunities to grow affiliate network and leverage synergies with influencers.
Recommend opportunities to promote awareness of HBI blogs, Happiest Toddler, and other HBI products among influencers and affiliates.

Reporting
Develop and own reporting and analysis of all organic social channels and influencers.
Establish KPI targets for 2021 across all social channels and influencers.
Report on weekly metrics
Prepare formal monthly, quarterly and annual reviews of analytics and insights for all social media platforms with actionable suggestions growth, engagement, new followers, and top creative.
Report on competitor and other baby brands social activity
Run experiments to optimize social media posts

Paid Social:
Participate in agency performance meetings
Aid in execution of ad creative planning and launch.
Recommend opportunities to apply learning from paid to organic and vice versa.

Desired Skills, Experience and Requirements
Bachelor’s Degree
Must have minimum 3 years of social media/ marketing experience
Thrive in a fast-paved, rapidly changing environment, be flexible and take on new job duties
Excellent verbal and written communication skills
Ability to manage multiple deadlines in a fast paced environment while maintain a positive and professional work environment
Must reside in Los Angeles

Perks
Competitive health/dental/eyecare plan
401(k) plan
Daily catered lunches
Take-what-you-need vacation
Dog-friendly environment
Indoor-outdoor workspace
Working with a great team that is literally saving babies’ lives!

Happiest Baby, Inc.

Happiest Baby is a mission-driven company helping parents raise healthy, happy children and saving lives. We make SNOO, the world's first smart sleeper and the safest baby bed ever made—proven to add 1-2 hours of sleep per night—and develop landmark products, content, and services.

Our CEO is the renowned pediatrician, Dr. Harvey Karp, author of the best-selling parenting guide, "The Happiest Baby on the Block." SNOO was built with a team of MIT engineers and celebrated designers. It is the most awarded baby product in history and has been exhibited in six of the world's top museums (e.g., Smithsonian, SF MOMA, London Design Museum).