You are a talented, creative, detail-oriented and proven Visual Brand Designer with a proven track record of well-executed design projects. In this role, you uphold and express IDSA’s brand, mission and programs through the creation of compelling graphic design work for use in print, digital and environmental formats. As the individual responsible for much of our creative output, your influence and impact will be seen by thousands of designers across the globe on a daily basis.
IDSA’s Visual Brand Designer is a highly motivated individual with a deep passion for all forms of design and creative problem solving. You work with staff across the entire organization, outside partners and IDSA member volunteers in the development and delivery of high-quality, professional visual assets used across all of our programming.
Primary Duties & Responsibilities
-Create graphics, themes, and approaches for a variety of projects including, but not limited to: digital newsletters, advertisements, brochures, flyers, invitations, certificates, posters, presentations, direct marketing pieces, PowerPoints, Keynotes, web banners, illustrations and social media content.
-Ensures integrity of all IDSA communications by maintaining and evolving the IDSA's identity, brand, standards, and programs.
-Maintains and manages all graphic assets, including purchased stock images, retaining all source materials as well as concept and proof files.
-Tracks, organizes and prioritizes all assigned projects in order to meet scheduled delivery.
-Communicates with staff and outside partners to prepare materials and instructions for production.
-Ensures that delivered materials are the same specs as what was provided.
-Assists with messaging and marketing efforts through various social media in conjunction with the Marketing & Communications Manager.
-Sources material for print and digital publication use.
-Understands and executes custom promotional emails (ex. MailChimp, Constant Contact) to distribute IDSA news, stories and content.
-Works within established approval system delineated by IDSA.
-Stays current on techniques, trends, topics and design methodologies to share these insights with the team or to incorporate into future work.
-Periodic domestic travel to meet with community members and/or assist in the production of conferences / events may be asked of you.
-Periodic travel to Herndon, VA to meet with team members.
Applied Skills & Abilities
-Strong creative sensibility and deep knowledge of foundational graphic design principles such as color, composition, typography, visual hierarchy, branding and brand systems.
-Experience with strategic communication initiatives, including those related to social media, web marketing, e-blasts, direct mail and publications.
-Acute attention to pixel-perfect detail in the development and delivery of finished solutions free of error.
-Willingness to work independently and within a team environment while being open to creative direction and critiques that help lead to a better final design.
-Ability to independently work with and direct outside vendors and partners.
-Capacity to translate data and complex concepts into easily discernable information graphics and visual systems.
-Ability to create wireframes, content maps and storyboards that translate to physical or digital experiences.
-Proven understanding in principles of digital interaction, user experience (UX), user interaction (UI).
-Experience creating digital experiences (app’s and websites).
-Basic understanding of web content management systems, CSS and HTML.
-Experience in creating specifications for print and environmental graphic elements utilizing materials (fabrics, foamcore, transparencies, etc.).
-Mastery of Adobe Creative Suite including InDesign, Photoshop, Acrobat and Illustrator.
-Proficiency in Microsoft Office including Word, PowerPoint and Outlook, Mac OS and PC/Windows platforms.
-Ability to create interactive and animated graphics is a plus.
-Basic understanding and capabilities of video editing is a plus.
-Interest in / experience with photography is a plus.
-Ability to read architectural floorplans and schematics is a plus.
Education & Experience
-Bachelor's degree in Visual and Graphic Communication Design from accredited university or institution.
-Minimum 5-7 years of professional graphic design or equivalent experience where maintaining and evolving a brand while creating a wide variety of visual output was the primary responsibility.
Please include resume, cover letter (with salary requirements) and link to portfolio / website. Learn more at idsa.org.