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Sony-Ericsson 3G concept - The concept was developed at the new Sony-Ericsson Design Center as part of my graduationproject. The goal was to create a synergy between humans and communicationtechnology by designing a more natural product. The most obvious difference with current mobile phones is the large touchscreen instead of a traditional keypad. Text and numbers are drawed with your thumb on a nine-dot matrix: it resembles childrens’ fingerpainting. The idea is easy because it is visual and resembles natural writing. Drawing a character is faster and more natural than searching for the letter on small keys. This visual writing principle can also be applied to non-Western alphabets, which is a mayor benefit for Asian people.
In terms of style, the design breaks with the rectangular boxes of current mobile phones. The concept was published in T3 magazine (March 2002) and FORM (June 2002).
Raven light sofa - The Raven is a light sofa concept for both the contract furniture market and consumermarket. The shape is moulded on a thin tubular steel frame with GRP segments and is upholstered with polyurethane foam and covered with stretch-woolfabric.
The sofa was featured in the European/German designmagazine FORM (January/February 2001)
Adidas Football - A small selection of work from my current position as Football (soccer) Footwear Designer at Adidas. The projects shown here are the customised Predator Pulse for David Beckham (Real Madrid & England captain). I created & designed the total Dragon-concept which was also applied to apparel, accessories, lifestyle shoes and communications.
The second and third project are the ClimaCool Sala (Indoor football) and the Pathiqe Nyorai (Japan exclusive).
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Portfolio summary
Comments (4)
  • very interesting design

    9 years ago

  • nice work !!!! like the line design ...:D

    12 years ago

  • fabulous colors and display !! great job & good luck ~

    12 years ago

  • And I love this sofa! simple lines. Wonderfull! Thanks for your compliment on my shoe. tha material is layered by an Italian (ofcourse) company named Sirte

    12 years ago

  • And I love this sofa! simple lines. Wonderfull! Thanks for your compliment on my shoe. tha material is layered by an Italian (ofcourse) company named Sirte

    12 years ago

  • fabulous colors and display !! great job & good luck ~

    12 years ago

  • nice work !!!! like the line design ...:D

    12 years ago

  • very interesting design

    9 years ago

Sonny Lim
Head of Design - Motorsports at PUMA Singapore, Netherlands