Inessa Lapsker Shwarzman

Kinneret College Program Brochures - Each department within the college presented all the essential points about the program along with commentary from faculty and current students. All the imagery was specifically photographed on the college promises. Copyright: FIRMA. the brandhouse.

Kinneret College Program Brochure - Each department within the college presented all the essential points about the program along with commentary from faculty and current students. All the imagery was specifically photographed on the college promises. Copyright: FIRMA. the brandhouse.

Kinneret College Identity & Guidelines - Kinneret Academical College located on the shores of Lake Kinneret (Sea of Galilee) kicked off their 40-th Anniversary with a distinguished new identity. The royal purple color was chosen to rise above the landscape blue (water) and green (foliage) used by the regional colleges. An entire new identity and guidelines were developed and implemented within letterhead, collateral, ads, environmental signage, website.

Self-initiated Project - A conceptual and visual grid exploration inspired by Species of Spaces and Other Pieces by Georges Perec. The grid is based on the first spread of Perec's book where the author makes lists of word associations and expressions using the words 'void' and 'space' side by side. 120 pages. Copyright: Desinessa

Newspaper Events Guide - Broadsheet format event guide attached to a weekend newspaper. The layout suggested the upper half of every page for articles, recommendations and columns and the lower half for listings and ads. Copyright: Desinessa.

Newspaper Events Guide - Broadsheet format event guide attached to a weekend newspaper. The layout suggested the upper half of every page for articles, recommendations and columns and the lower half for listings and ads. Copyright: Desinessa.

Ubank Identity Guidelines - Following the purchase of a local branch of Investec bank by the First International Bank of Israel (FIBI) Group it had to change the name and the logo, along with the visual identity, in two months. Ubank was a chosen name and its new logo had to incorporate the yellow and blue of the FIBI logo along with values the bank was adopting. Copyright: Baruch Naeh Creative Branding. Art Director: Liat D.

Ubank Identity Guidelines - Following the purchase of a local branch of Investec bank by the First International Bank of Israel (FIBI) Group it had to change the name and the logo, along with the visual identity, in two months. Ubank was a chosen name and its new logo had to incorporate the yellow and blue of the FIBI logo along with values the bank was adopting. Copyright: Baruch Naeh Creative Branding. Art Director: Liat D.

COM.VENTION Brochure Layout - TheMarker is the leading Israeli business and technology magazine and financial portal. TheMarker often holds financial and business conventions in collaboration with local offices of international entities such as Deloitte, Price Waterhouse Coopers, Microsoft, Oracle Corporation. COM.VENTION was held in collaboration with Orange Partner and the brochure had to incorporate both entities logo colors. Copyright: FIRMA. the brandhouse.