Cosmetics Rebranding Conceptual Ideas

These slides showcase concept art to refresh the Claire's cosmetic brand identity from black packaging with pink type to a fresher, cleaner look.

These concepts take the Claire's branding patterns and move them from a static purple to new colors, backgrounds and shapes, while still living nicely within the brand.

The designs of the products were enhanced to stay on market trend, and the actual packing has been upgraded from floating items on the shelves (mascara) to items sealed for safety.

To see the complete presentation for this project, please email me at

Freelance, Full-time
Desiree Anastasia Creative
Creative Design | Graphics | Branding Chicago, IL