Paper for the People Campaign

Generated the 'Paper for the People' copy paper campaign for International Paper.

Worked on a series of concepts for the International Paper marketing team and pitched against teams to win to campaign.

I named the product "Paper for the People" and designed concept based on a Red, White
& Blue, Made in the U.S.A theme. I designed packaging to evoke patriotism with the consumer.

This product is a customizable printing solution for paper vendors while providing a new look to copy paper packaging. International Paper resellers simply order and place their logo on the product panels to reach their regular customers to gain market recognition.

Freelance, Full-time
Desiree Anastasia Creative
Creative Design | Graphics | Branding Chicago, IL