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Paper for the People Campaign

Generated the 'Paper for the People' copy paper campaign for International Paper.

Worked on a series of concepts for the International Paper marketing team and pitched against teams to win to campaign.

I named the product "Paper for the People" and designed concept based on a Red, White
& Blue, Made in the U.S.A theme. I designed packaging to evoke patriotism with the consumer.

This product is a customizable printing solution for paper vendors while providing a new look to copy paper packaging. International Paper resellers simply order and place their logo on the product panels to reach their regular customers to gain market recognition.

Available
Freelance, Full-time
Desiree Anastasia Creative
Creative Design | Graphics | Branding Chicago, IL