Identity for restaurant : Papa Pancho da dhaba - This set of work was created for a restaurant in Mumbai - 'Papa Pancho da dhaba'.
A small, quirky 'dhaba', the menu card was created using elements that were a part of the restaurant's decor to reflect a fun truckish, north indian feel.
A set of characters also needed to be developed from the original mascot 'Papa Pancho' as an extension of the identity to be used at the different outlets.