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Intel Digital Endcap / 2010

Intel® digital signage endcap concept enables retailers and brands to connect with the consumer beyond the point-of-sale. This solution increases basket size, visits, brand recognition, and loyalty while enhancing consumers’ shopping experiences in the process. Through gesture interaction, this interactive endcap can be used to learn more about a product, get a product informational video tour in real-time, obtain price comparisons, suggestions, promotional coupons as well as tie into consumers’ mobile. The endcap was debuted at the 2011 National Retail Federation show in New York. It won Digital Signage Expo’s Apex Gold Award in the new concept category.

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Dhana Dhanasarnsombat
Connecting user experience with purposes San Jose, CA