scandia - superhero - Poiana is a meat speciality made from natural ingredients only. The purpose was to let consumers know about this option for healthy eating: no artificial colorings, preservatives or taste enhancers. The ad ran in men's health&fitness magazines.
KISS film festival - thriller - Transilvania Film Festival is the largest international film festival in Romania. This year, KissFM, a radio targeted to young people, decided to sponsor the festival.
KISS film festival - comedy - Transilvania Film Festival is the largest international film festival in Romania. This year, KissFM, a radio targeted to young people, decided to sponsor the festival.
KISS film festival - romance - Transilvania Film Festival is the largest international film festival in Romania. This year, KissFM, a radio targeted to young people, decided to sponsor the festival.
total air skydiving - Launching of the first modern skydiving school in Romania.
snickers urban games - Outdoor campaign. Was supposed to be placed in bus stops. Unpublished.
snickers urban games - Outdoor campaign. Was supposed to be placed on public transportation. Unpublished.
snickers urban games - Outdoor campaign. Unpublished.
Pepsi Light - Part of the campaign which introduces the new positioning for Pepsi Light in Romania: it's hard to be a woman.
Pepsi Light - Part of the campaign which introduces the new positioning for Pepsi Light in Romania: it's hard to be a woman.

Details: the text message evolves from the very common "What's up?" to all kinds of different ways of saying hello, but in the end returns to the safe and impersonal first line.
metropotam - going-out guide - metropotam.ro is an online city guide for Bucharest. Not the ordinary guide, as they also offer the most honest reviews about bars, restaurants and events. This ad was supposed to run in the subway trains and be placed next to the real complete map to emphasize how little people know about the city they live in.
print ads