

In order to detect what characteristics made objects be perceived as “friendly” I took several objects that people identified as such and break down their features, compiling lists and sorting them by affinities groups. I found four big branches that could group this characteristics and labeled them as: Social Value, Uniqueness, Form factor and Emotional attachment. Arranging all these elements into a branched graph allowed me to identify which were pertinent for the product at hand and how to combine and highlight them.



Its main body is produced in moulded silicone while the fixture is made of injected ABS plastic.

It is very simple to install, and once in place, taking advantage of silicone’s flexibility the screws used to fix it to the wall are kept hidden from view.
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