gLike
Lovelorn Records Brand Identity
Lovelorn Records, is a small digital hip hop label in South Carolina. The brand collateral that I've created utilizes aspects of grafitti art, Russian constructivism, and spiritual symbolism to express the strong working class aesthetic, social consciousness, and spirituality, present in each artist's music. The logotype is hand drawn and is meant to be read phonetically- type as an image - a symbol of strength and mason-like craftsmanship, that supersedes the spelling.
