Graphic Design and Marketing Specialist
The Atlanta Journal-Constitution
Provided creative input and execution to design and deliver promotional ad campaigns and events via print, digital, and web solutions. Specialized in promotions and Atlanta events (The Peachtree Road Race) and sporting events (Atlanta Hawks and Atlanta Falcons). * Increased efficiency of project timeline management by consistently managing multiple ongoing projects. * Achieved shared objectives by executing effective communication and collaboration with other departments and all management levels, resulting in an effective, high-quality end-product. * Led teamwork-inspired brainstorm sessions to conceptualize, directing ideas for newspaper's target audience. * Specialized in creating collateral promoting sports events, concert series, movie releases, and auto shows. Galaxy Bright Creative Design Agency - Alpharetta, GA
Print Production Artist
and Collaboration with developers, managers, and designers to create quality web and print solutions. Maintained online web content such as products and promotions. Participated in brainstorms with stakeholders to produce effective marketing materials and branding. Produced print media for final output. * Utilized CSS and HTML technologies to make code repairs and optimize client websites. * Tested websites and performed user testing, including browser compatibility, prior to live deployment. * Ensured web items go-live and expire at specified times for client websites. * Utilizing the Content Management System to maintain web file folder libraries. * Created and enhance images for thumbnails and web page artwork.
Delta Airlines / Delta Vacations
Jan 2013 - Oct 2020 (7 years 9 months)
Implemented effective marketing and design strategies into digital and print media for Delta Airlines' travel brand Delta Vacations. Created a range of various media for print, web, outdoor, trade shows, and events that promoted travel to destinations, such as Europe, Caribbean, and Mexico Increased brand awareness via print and digital ads, ultimately helping brand achieve awards for products such as the Travel Weekly Readers' Choice Awards and Stevie Awards. * Recruited team members delegating project tasks based on skill sets and strengths, brainstorming and managing workflow through collaborative efforts. * Motivated team members, emphasizing shared goals, efficiently completing projects within deadline. * Ensured best quality and cost savings by communicating with vendors and negotiating items, including online marketing, website hosting, print quotes, paper stock, and press checks. * Planned and executed scope of design materials for annual conventions and events, achieving range of high-quality print and digital marketing materials and signage from vendors within planned budget.
Branding and Design Specialist
Siemens Industry Inc.
Jan 2008 - Jan 2013 (5 years)
Corporate Headquarters - Branding and Design Specialist Managed creation and production of marketing materials for automation industry. Provided creative leadership and maintained Siemens' branding standards. Designed print and online marketing materials - product catalogs, ads, web banners, and trade shows. Implemented various platforms of media, including print, online, and video. * Achieved efficiency by implementing an online workflow system designed to streamline requests and track department cost savings. * Managed budget for print and contractor services, helping marketing department achieve quarterly cost savings goals. * Collaborated with other designers, assisting with translating proposed concepts into useful marketing materials. * Ensured compliant brand identity in all visual communications.