David MacGregor

This is the first in a series of ads created for Huggins Hospital in Wolfeboro, New Hampshire. Working with the incredibly talented team at Communicators Group in Keene, I conceived of this copy approach for a campaign profiling several of the hospital's orthopedic surgeons and staff. Each of these sought-after professionals could have taken their experience and expertise anywhere in the country, but chose Huggins and New Hampshire's Lakes Region as their home. All for reasons that were, of course, highlighted throughout the campaign, which included print, digital and radio executions.

• Copywriting & Editing