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Warner Bros.: The Wizard of Oz Blog

When Warner Bros. wanted to reinvigorate its The Wizard of Oz brand, part of our suggestion on how to do that successfully was to create The Wizard of Oz blog, where we could share interesting information about this beloved film as well as announce upcoming promotions. With the ability to follow on Twitter and Facebook as well, fans quickly made the blog a resounding success, illustrating the staying power of this all-time classic movie.

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David MacGregor
Copy/Content/Brand Messaging Portsmouth, NH