Daniela Medina

Polar Pilsen Anual Calendar.
Polar Pilsen Beer Campaign.

This calendar is very famous in my country. We do it every year.
First we select the most beautiful women (which is not hard at all in my country because there are a lot), and then go to a wild location for days to do the photo shoot.
We use only natural light (which i am very proud of) and we do so very little Photoshop retouch on the girls (which i am also very proud of).

So this final product is a combination of a very good team of work. Photographer - Art Direction - Photoshop Magician (retoucher)

• Art Direction
• Photographic Styling