2012 Business-to-Business professional medical wholesale corporate catalog. From aspirin to wheelchairs and everything in between, these yearly 375+ page catalogs have it all.
40 to 50 page quarterly sale and new items catalog.
These 20 to 30 page 6" x 9" quarterly catalogs were the size that Invacare Supply Group was mailing to their customer base. I found that the tall portrait (10.5" x 6" ) format was cheaper to send because it needed fewer mailing stickers. We switched formats and saved some serious cash in the mailing budget. It adds up quick when your sending three to five thousand of these things out.
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Corporate Catalogs
Previous to my working with the company ISG had no real image or branding. The catalogs were functional with all the right info but being Business-to-Business their appearance and layout came across as an afterthought.
I gave the company a more retail and branded appearance for all the company's catalog communications regardless of format. The new appearance of our quarterlies was very well received by our customers.
