Shox o' nine is a high performance running shoe. The 2 color palettes are mainly women driven yet can deliver cross gender. Target consumer is a 20 something women who enjoys running and working out. Outside at the beach or on a trail or inside the gym. She is not a super athlete, although she is body and health conscience. Enjoys the rush of a work out.
Blazer High. Is a great blank canvas on a high top sneaker. The color palettes and graphic patterns are unisex and urban driven. The targeted consumer is an urban male teen who is looking for the one of a kind footwear. He wants to show off his hip hop sense of style in this fashion forward shoe.
Free 7.0. Innovative footwear designed for the barefoot runner. The 2 color palettes are cross gender mainly focused on mens colorways. Targeted consumer here, is a hip, urban man in his early 20s. He is on the forefront of fashion yet needs to keep comfortable. Nike Free allows him to blaze a trail throughout many city sidewalks and look cool doing it.
Air Max 90 brings back a little old school. Bright and soft made their way into these 2 color palettes. Not overly gender specific. Target towards a street artist from any city, country, any age. The want something cool, yet understated. They know that they lead a pack of certain fashionistas. But aren't concerned on the trend just that not many people would wear it.
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Nike Project round 1
Color design project for Nike
