This campaign was created to gain support for the Dutch ambulance responders. Apparently they get harassed a lot, so we had to create an armored ambulance. The text reads: How far does it have to come? Please sign the peptition "keep your hands off our first responders!"
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Armored Emergency Responders.

Client: Sire. Agency: Selmore.
Photographer: Paul Ruigrok.

Ddna
US devision of Souverein, Holland. New York, NY