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Anniversary ad - "60 years and younger than ever". Once SAS (Scandinavian Airlines) had their own cigarettes that you could smoke onboard. Today it is strictly forbidden. =Time changes, and so does SAS.
Price ad - "Half the price". Price ad for Blue1 - a Finnish airline company.
The more you do yourself the cheaper it gets. - Ad describing how your flight will be cheaper if you buy your ticket, check in etc online. The IKEA key was a good symbol for what we tried to say. IKEA was not happy, but people really understood the message.
Check in at your own office - This is one of several ads using the "1" from the logo.
Flying SAS via Copenhagen brings Germany closer to Asia. - ...
Make the trip of your dreams now! - Flexible and successful summer campaign. Full pages and small ads with text depending on which destinations they wanted to promote.
Time to travel the smart way. - A big campaign for the whole Europe in 24 languages. We showed the passengers the tools for making their travel easier and ... smarter.
Time to move yourself? - Norweigan ad describing the great amount of intercontinental destinations via the route network.
Ads for the Gothenburg-Paris flight - The people of Gothenburg are famous for playing with words in a funny way. Though I am not a copywriter I was quite responsible for the headlines in this ads. They are impossible to translate to English.
Ads for express transport company Jetpak - Flexible graphic language used for everything from ads to christmas cards. We have in a successful way made Jetpak the "owner" of the red color.
We use to place the lounge close to the aircrafts. - In swedish the tennis court and the aircrafts is the same word. So when we put a lounge close to the tennis court on Stockholm Open we made a funny joke with this words.
Is there anything like the Swedish summer? - Ad in swedish magazines abroad, trying to make the swedes living abroad flying home for summer.
Welcome to Stockholm Open. - SAS wanted to show their participation in the swedish tennis tournament. Full page ad in the largest newspaper in Sweden.
We make your golf season longer 27 times a week. - This ad was trying to make golfers interested in the SAS route network to Spain.
Make the summer longer in Paris. - Ad in a gay magazine.
Nightly news. - Ad promoting the new late evening flight from New York to Copenhagen.
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Comments (1)
  • could you explain the concept in detail. was SAS really a tabaco-brand and use this package design before or beside the Airline activities and Radison SAS. was this AD published and why 60 years and younger -? regards_

    13 years ago

  • could you explain the concept in detail. was SAS really a tabaco-brand and use this package design before or beside the Airline activities and Radison SAS. was this AD published and why 60 years and younger -? regards_

    13 years ago

Douglas Dittmer
Art Director Stockholm, Sweden