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Window display for the italian wholesale network of Fay boutiques - Fall Winter 2012-13 / Man
Window display for the italian wholesale network of Fay boutiques - Fall Winter 2012-13 / Man
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Tod's Group - FAY - Window display Fall/Winter 2012-13 Man

Inspired to the advertising campaign Fay Man Fall/Winter '13 taken inside The City of Arts and Sciences in Valencia by the architect Calatrava, the window display was been designed to recreate inside the Italian wholesale network of Fay stores, the atmosphere which distinguishes itself just in only one structure. Elements such as the white stone like staircase and the cables typical of this kind of architecture, involve the observer and frame the lenticular 3D printing panel, the most important element of the structure. This 3D panel shows an image of the advertising campaign, offering great depth and three-dimensionality that a normal printing cannot give.
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Marco Malcolm Dragotta
Founder/Designer at Dragotta Design Studio Milan, Italy