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Window display for the italian wholesale network of Fay boutiques - Fall Winter 2012-13 / Woman
Window display for the italian wholesale network of Fay boutiques - Fall Winter 2012-13 / Woman
Window display for the italian wholesale network of Fay boutiques - Fall Winter 2012-13 / Woman
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Tod's Group - FAY - Window display Fall/Winter 2012-13 Woman

Inspired to the advertising campaign Fay Woman Fall/Winter '13 set in a subway wagon, the window display located inside the Fay stores of the Italian wholesale network was designed with the intention to recreate the immersive suggestion to stay on the subway, describing it through essential characterizing elements. To frame the lenticular 3D printing panel that shows an image of the advertising campaign offering great depth and three-dimensionality, there are indeed chrome tubes, leather handles and both mirrored and satin surfaces.

Marco Malcolm Dragotta
Founder/Designer at Dragotta Design Studio Milan, Italy