This was the vision board for the company. It uses colors, textures and accessories to bring the brand to life. This was the initial concept I had in mind when reading the description of the company. It also defines the main and secondary fonts for consistency in messages.
This is the Elements and Logo Board. This is also used to give the brand a distinct personality and encompasses the character of the target audience. The logos are representative of the brands that are associated with FIVE due to their reputation, recognition, quality and fashion sense.
Concept logos
Composition logos based on client feedback.
Cufflinks - Collateral Material
Clothing Hangtags - Collateral Material
Shoehorns - Collateral Material
Men's Lookbook - Collateral Material
Bus stop advertisement - Collateral Material
FIVE pattern
Text-driven ad: This ad uses text as a main image and describes the company through words in various fonts. The use of the number five as the outline is used to intrigue the viewer and after scanning the image, resting on the logo.
Website Design
App Design - A virtual closet app where you can upload a photo of yourself on pre-loaded body types, and the user can flip through the virtual closet to see what an outfit or article of clothing would like before purchasing. The app also comes with the opportunity to purchase from the virtual closet and ship to your door.
Social media design
gLike
FIVE Clothing
FIVE Clothing is a luxurious transitional clothing brand targeted towards 28-31 year-old, business, college educated professionals with a social personality.
This fictional clothing company was an assignment where we had to create an identity for a company based off a description. Throughout the process we had to create a vision board, element boaard, logos, ads and signage, collateral, website, mobile app and social media page. The description of the company is below...
FIVE is a timeless, classic, elegant, sophisticated and polished brand that allows men and women to leave a professional environment at 5, and go straight to an upscale or casual happy hour after work. Life Starts at FIVE...
