Armando Roque

Creative Director | Product Design & Development

Fullerton, CA

Available Now

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Artist • Creative • Designer

Consumer Goods, Product Promotions, Licensed Brands

Know as a creative “Fixer” who can take on any creative challenge regardless of complexity and odds and delivery on time with amazing results! Experienced with developing innovative product lines for high-level brands incorporating hard goods with digital complements and/or high-end electronic and mechanical complexity. Culling ideas from popular culture and forming trends, establish product visions to generate new IP with highly marketable angles that produce visible sales growth. Literally a creative work horse; have streamlined the development process from initial ideation to approval developing entire product lines often within a week’s time. Subject matter expert (SME) with licensed creative development and merchandising, coordinating apps/online worlds, and million-plus-unit product runs.

3D Technology • Animation • App Development • Art Outsource • Asia Sourcing • Augmented Reality • Brand Development • Consumer Insights • Creative Process Pipelines • Collectibles • Idea Generation • Game Design • Key Art • Licensor Management • Material Technology • Orthographic Projection • Presentation Decks • Product Costing • Product Design and Development • Product Photography • Project Management • Premium Promotions • RC, Electronics and Robotics Development • Team and Vendor Management • Illustration • Virtual Worlds • Web Design • Conversational Spanish

Adobe CC (Expert level: Photoshop, Illustrator) • Procreate • SolidWorks • Maya • ZBrush

Microsoft Office • Web: Dreamweaver • Flash • (X)HTML • CSS
Education
- Associate of Arts AA
  
  Fullerton College
- Otis College of Art and Design
- Art Center College of Design
Experience
- Sr. Design Manager
  
  Spin Master
  
  Aug 2015 - Jan 2020 (4 years 5 months)
  
  Job Scope: Established top tier brand product management on high complexity projects with the most demanding development schedules. Led blue-sky efforts and initiatives to develop unique toy concept innovations on collectibles, action figures, plush, role play, interactive toys and new boys IP.
- Sr Art Director
  
  Strottman International
  
  Nov 2009 - Aug 2015 (5 years 9 months)
  
  Job Scope: Created over 50 QSR (Quick Service Restaurant) Kids Meal Toy campaigns in partnership with external licenses established the overall product vision and toy thematic for each promotion from conception through industrial design and Asia-based manufacturing ensuring a synergy with show to shelf appeal aligning to marketing advertising strategy.
- Product Designer
  
  By George Inc.
  
  Nov 2007 - Nov 2009 (2 years)
  
  Job Scope: Lead product design and development efforts to create compelling new IP, inventions, retail toys and promotional products for top tier clients and brands.
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@dreamsofrobots, member since 2012
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- Followers 16

Taco Bell Kids' Meal Toys

Taco Bell Kids' Meal Toys from Armando Roque

Taco Bell Kids' Meal Toys

Partnering with Taco Bell and Microsoft, we launched Mushniks.com, the first ever Silverlight multiplayer game and QSR Toy/Digital premium promotion experience.

I was responsible for all Creative Direction and development of the complete user experience. I generated all art and animation along with stories and games to create this online virtual world.

Mushniks.com - Virtual World and Games.

News page

Bot customizer page

Shop Page - Purchase virtual items for your Bot and virtual environment.

Games Page - Featured five unique mini-games for collecting virtual credits to purchase virtual items.

Alien Invaders Game Page - Mini game

Alien Invaders Game Page - Mini game, game play visual.

Environment Page - Customize and explore your Bot's room with unique shop items.

Environment Page - Customize and explore your Bot's room with unique shop items.

Environment Page - Customize and explore your Bot's room with unique shop items.

Environment Page - Customize and explore your Bot's room with unique shop items.

Environment Page - Customize and explore your Bot's room with unique shop items.

Environment Page - Customize and explore your Bot's room with unique shop items.

Environment Page - Customize and explore your Bot's room with unique shop items.

Environment Page - Customize and explore your Bot's room with unique shop items.

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Taco Bell Kids' Meal Toys

Partnering with Taco Bell and Microsoft, we launched Mushniks.com, the first ever Silverlight multiplayer game and QSR Toy/Digital premium promotion experience.

I was responsible for all Creative Direction and development of the complete user experience. I generated all art and animation along with stories and games to create this online virtual world.

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Available

Freelance, Full-time, Moonlighting

Creative Director | Product Design & Development Fullerton, CA