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Wendy's Kids' Meal Toys

Craft compelling consumer experiences through premium promotions that build brand loyalty for Wendy's, the second largest QSR in the US. Oversee a design team of graphic designers, industrial designers, and engineers to deliver on the creative vision of the promotion. Responsible for providing creative direction and approval on all elements relating to premiums from graphic layouts to toy multi-views.

Freelance, Full-time, Moonlighting
Armando Roque
Creative Director | Product Design & Development Fullerton, CA