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Graphics: Keeping the decals and paint very simple was an early goal, this way the unique forms and lines of the bike are highlighted without being overly complicated and busy.
Branding/Marketing: One of the greatest aspects of working for such a small company is the ability to drive all the creative direction. Literally from initial sketch, design, engineering, testing, and even naming and Marketing direction was all on my table during the development process.
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Transition GiddyUp Bicycles

With over 2 years spent in development, the end result was 4 entirely new mountain bike frames, each with distinct riding characteristics. I was responsible for all Industrial Design, Graphics, Branding, and initial 3D modeling. The Transition Patrol, Smuggler, Scout, and Suppressor will usher in a new breed of trail bikes for the Transition brand.

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Darrin Seeds
Director of Industrial Design / Transition Bicycle Company Bellingham, WA