The first thing to do was to look at Belstaff’s heritage and current lineup of products to identify the main characteristics associated with the brand.
With the brand identity established, I selected certain aspects that were most prominent and used these to influence the final product.
The trimmer follows a simple user cycle.
I created a mockup of Belstaff’s website to see how the product would appear.
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Stafford Trimmer
After analysing an electric product of our choice, we were then assigned a luxury brand to identify it's main characteristics and relay these into a redesign of our original product.
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