Hey buddy…
This was a brand project for “INKVZN.”
Initially, the only brief I had was to design a brand for a streetwear label. The first challenge was to give it a name — it felt tricky at the start, but soon I drew inspiration from graffiti as a symbol of street revolution. That’s where “INK” came from, and “VZN” is a short form of vision.
The idea was simple — keep it bold and minimal, with chunky and funky colors. The tagline, “Wear your story,” really made it pop.
To preserve the essence of graffiti, I used a concert wall as a branding backdrop, which reflects the rawness, rigidity, and deeply rooted culture of pop art. The font is slightly stretched downward from the top to give it a fresh, modern edge.
This was me, Durgesh.
Let me know how I could make it more relatable!
Till then, let’s take a break — see you guys in the next post!
