ABSOLUT NEW YEAR OOH - ROTATING BILLBOARD - THE AUSPICIOUS CHINESE CHARACTER “FU” ON THE BOTTLE MEANS “PROSPERITY” OR “WEALTH” – A NATURAL MESSAGE FOR CHINESE NEW YEAR. HOWEVER, WHEN DISPLAYED UPSIDE DOWN, “FU” REPRESENTS “PROSPERITY ARRIVES.” PLAYING UPON THIS DOUBLE ENTENDRE, ABSOLUT CREATED CHINA’S FIRST ROTATING, INTERACTIVE OUTDOOR BILLBOARD. WHAT MAKES THIS EXECUTION UNIQUE IS THE VIEWER’S CENTRAL ROLE; THE AD CAN ONLY SPIN WHEN A HAND IS PLACED ON ITS SENSOR.
Creative Team: Eddie Wong / Fan Ge
ABSOLUT NEW YEAR OOH - ROTATING BILLBOARD - THE AUSPICIOUS CHINESE CHARACTER “FU” ON THE BOTTLE MEANS “PROSPERITY” OR “WEALTH” – A NATURAL MESSAGE FOR CHINESE NEW YEAR. HOWEVER, WHEN DISPLAYED UPSIDE DOWN, “FU” REPRESENTS “PROSPERITY ARRIVES.” PLAYING UPON THIS DOUBLE ENTENDRE, ABSOLUT CREATED CHINA’S FIRST ROTATING, INTERACTIVE OUTDOOR BILLBOARD. WHAT MAKES THIS EXECUTION UNIQUE IS THE VIEWER’S CENTRAL ROLE; THE AD CAN ONLY SPIN WHEN A HAND IS PLACED ON ITS SENSOR.
Creative Team: Eddie Wong / Fan Ge
ABSOLUT NEW YEAR OOH - ROTATING BILLBOARD - THE AUSPICIOUS CHINESE CHARACTER “FU” ON THE BOTTLE MEANS “PROSPERITY” OR “WEALTH” – A NATURAL MESSAGE FOR CHINESE NEW YEAR. HOWEVER, WHEN DISPLAYED UPSIDE DOWN, “FU” REPRESENTS “PROSPERITY ARRIVES.” PLAYING UPON THIS DOUBLE ENTENDRE, ABSOLUT CREATED CHINA’S FIRST ROTATING, INTERACTIVE OUTDOOR BILLBOARD. WHAT MAKES THIS EXECUTION UNIQUE IS THE VIEWER’S CENTRAL ROLE; THE AD CAN ONLY SPIN WHEN A HAND IS PLACED ON ITS SENSOR.
Creative Team: Eddie Wong / Fan Ge
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ABSOLUT
