Eddie Wong

ADIDAS 2008 BEIJING OLYMPICS SPONSORSHIP ANNOUNCEMENT OOH - DIVING - COPY TRANSLATION: THERE'S NO IMPOSSIBLE GOLD. ADIDAS OUTFIT THE 2008 BEIJING OLYMPIC GAMES. CONVENTIONALLY, ANNOUNCEMENT ADS ARE USUALLY EITHER TV OR PRINT. THE OBJECTIVE OF THIS CAMPAIGN WAS TO DISRUPT CONVENTION AND ANNOUNCE ADIDAS SPONSORSHIP OF THE 2008 BEIJING OLYMPICS IN A BIG WAY. THESE 3D BILLBOARDS CREATED TREMENDOUS IMPACT THROUGHOUT KEY CITIES IN CHINA - BEIJING, SHANGHAI, GUANGZHOU, CHENGDU, WUHAN ETC. Creative Team: Eddie Wong / Tif Wu / David Chu / Steven Chung

ADIDAS 2008 BEIJING OLYMPICS SPONSORSHIP ANNOUNCEMENT OOH - WEIGHT LIFTING - COPY TRANSLATION: THERE'S NO IMPOSSIBLE GOLD. ADIDAS OUTFIT THE 2008 BEIJING OLYMPIC GAMES. CONVENTIONALLY, ANNOUNCEMENT ADS ARE USUALLY EITHER TV OR PRINT. THE OBJECTIVE OF THIS CAMPAIGN WAS TO DISRUPT CONVENTION AND ANNOUNCE ADIDAS SPONSORSHIP OF THE 2008 BEIJING OLYMPICS IN A BIG WAY. THESE 3D BILLBOARDS CREATED TREMENDOUS IMPACT THROUGHOUT KEY CITIES IN CHINA - BEIJING, SHANGHAI, GUANGZHOU, CHENGDU, WUHAN ETC. Creative Team: Eddie Wong / Tif Wu / David Chu / Steven Chung

ADIDAS 2008 BEIJING OLYMPICS SPONSORSHIP ANNOUNCEMENT OOH - HURDLES - COPY TRANSLATION: THERE'S NO IMPOSSIBLE GOLD. ADIDAS OUTFIT THE 2008 BEIJING OLYMPIC GAMES. CONVENTIONALLY, ANNOUNCEMENT ADS ARE USUALLY EITHER TV OR PRINT. THE OBJECTIVE OF THIS CAMPAIGN WAS TO DISRUPT CONVENTION AND ANNOUNCE ADIDAS SPONSORSHIP OF THE 2008 BEIJING OLYMPICS IN A BIG WAY. THESE 3D BILLBOARDS CREATED TREMENDOUS IMPACT THROUGHOUT KEY CITIES IN CHINA - BEIJING, SHANGHAI, GUANGZHOU, CHENGDU, WUHAN ETC. Creative Team: Eddie Wong / Tif Wu / David Chu / Steven Chung

ADIDAS 2008 BEIJING OLYMPICS SPONSORSHIP ANNOUNCEMENT OOH - RINGS - COPY TRANSLATION: THERE'S NO IMPOSSIBLE GOLD. ADIDAS OUTFIT THE 2008 BEIJING OLYMPIC GAMES. CONVENTIONALLY, ANNOUNCEMENT ADS ARE USUALLY EITHER TV OR PRINT. THE OBJECTIVE OF THIS CAMPAIGN WAS TO DISRUPT CONVENTION AND ANNOUNCE ADIDAS SPONSORSHIP OF THE 2008 BEIJING OLYMPICS IN A BIG WAY. THESE 3D BILLBOARDS CREATED TREMENDOUS IMPACT THROUGHOUT KEY CITIES IN CHINA - BEIJING, SHANGHAI, GUANGZHOU, CHENGDU, WUHAN ETC. Creative Team: Eddie Wong / Tif Wu / David Chu / Steven Chung

ADIDAS 2004 WORLD CUP MATCHBALL OOH - THE 2004 WORLD CUP MATCHBALL LAUNCH IN CHINA TOOK ON A BIG DISRUPTIVE MEDIA BUY IN THE BUSIEST PART OF SHANGHAI - XU JIA HUI, WHERE A LANDMARK WITH A GLASS DOME WAS WRAPPED UP TO LOOK LIKE THE MATCHBALL. Creative Team: Eddie Wong / Michael Wong / Sebastian Liang

ADIDAS 3D IN-STORE POS POSTERS - ROCK - TO ENCOURAGE MORE WOMEN TO EXERCISE, ADIDAS CREATED STRONG AWARENESS FOR ITS RANGE OF WOMEN’S APPARELS BY INSTALLING A SERIES OF FUN AND IMPACTFUL 3D POSTERS IN ITS RETAIL STORES IN SHANGHAI AND BEIJING. Creative Team: Eddie Wong / Tif Wu / Peng Ji / Steven Chung

ADIDAS 3D IN-STORE POS POSTERS - STAIRS - TO ENCOURAGE MORE WOMEN TO EXERCISE, ADIDAS CREATED STRONG AWARENESS FOR ITS RANGE OF WOMEN’S APPARELS BY INSTALLING A SERIES OF FUN AND IMPACTFUL 3D POSTERS IN ITS RETAIL STORES IN SHANGHAI AND BEIJING. Creative Team: Eddie Wong / Tif Wu / Peng Ji / Steven Chung

ADIDAS 3D IN-STORE POS POSTERS - TENNIS - TO ENCOURAGE MORE WOMEN TO EXERCISE, ADIDAS CREATED STRONG AWARENESS FOR ITS RANGE OF WOMEN’S APPARELS BY INSTALLING A SERIES OF FUN AND IMPACTFUL 3D POSTERS IN ITS RETAIL STORES IN SHANGHAI AND BEIJING. Creative Team: Eddie Wong / Tif Wu / Peng Ji / Steven Chung

ADIDAS IN-STORE POS POSTERS - HIGH JUMP (FRONT) - DURING THE 2004 ATHENS OLYMPICS, ADIDAS CHINA DEVELOPED 'HIGH JUMP' IN-STORE POSTERS FOR ITS RETAIL STORES IN SHANGHAI. THE MAIN OBJECTIVE WAS TO CREATE 'EXCITEMENT AND ATMOSPHERE' DURING THE OLYMPICS. Creative Team: Eddie Wong / Tif Wu / Peng Ji / Fan Ge / Steven Chung

ADIDAS IN-STORE POS POSTERS - HIGH JUMP (BACK) - DURING THE 2004 ATHENS OLYMPICS, ADIDAS CHINA DEVELOPED 'HIGH JUMP' IN-STORE POSTERS FOR ITS RETAIL STORES IN SHANGHAI. THE MAIN OBJECTIVE WAS TO CREATE 'EXCITEMENT AND ATMOSPHERE' DURING THE OLYMPICS. Creative Team: Eddie Wong / Tif Wu / Peng Ji / Fan Ge / Steven Chung

ADIDAS WOMEN APPAREL GWP - STAIRS - A DISRUPTIVE MEMO PAD THAT CONSUMERS WILL PROBABLY NEVER BEAR TO USE. Creative Team: Eddie Wong / Tif Wu / Peng Ji / Fan Ge / Steven Chung