KANGNAI MICROFILM - QUEST FOR MISSING HEROINE - THE CAMPAIGN KICKS OFF WITH A 15SEC ONLINE TEASER OF THE MICROFILM. IT LEADS VIEWERS TO THE KANGNAI WEBSITE WHERE THEY ARE ASKED TO PARTICIPATE AND BE THE HEROINE OF CHEN KUN IN THE FILM. ALL THEY NEED TO DO IS TO UPLOAD THEIR PHOTOGRAPHS. ONCE UPLOADED, THEY’LL BE ABLE TO SEE THEMSELVES AS THE HEROINE IN THE FILM.
IN THE FILM, CHEN KUN PLAYS THE ROLE OF A CONTEMPORARY ARTIST. ONE DAY WHILE HE WAS OUT PAINTING THE NATURE, HE WAS INTERRUPTED BY A SHORT APPEARANCE OF A GIRL WHO INSPIRED HIS PAINTING. HE SADLY MISSES THE ‘HUMAN ELEMENT’ IN HIS PAINTING. HE GOES ALL OUT TO SEARCH FOR THIS HEROINE. AND EVENTUALLY AT HIS ART EXHIBITION HE ANNOUNCED AND NAMED THE PAINTING AS “UNFINISHED PAINTING”.
Creative Team: Eddie Wong / Fan Ge / Tino Liu
KANGNAI
