SIMPLOT CREATE-A-MEAL LAUNCH CAMPAIGN - A TASTY IDEA THAT CREATED TONS OF COVERAGE. SIMPLOT CREATE-A-MEAL IS AN ALTERNATIVE TO DULL HOME COOKING BY PROVIDING THE INGREDIENTS PACKAGED TOGETHER SO THAT CONSUMERS CAN CREATE THEIR OWN GOURMET MEAL. BAD NEWS FOR PROFESSIONAL CHEFS. HENCE AN INTEGRATED CAMPAIGN (ACTIVATION, TVC, PRINT ETC.) SHOWING THEM UNEMPLOYED, BUSKING ON THE STREETS, DRIVE TAXIS AND REPAIR BICYCLES.
Creative Team: Eddie Wong / Peng Ji / Joe Zhou / Gigi Ku / Jody Xiong
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